
Be Bold. Grow Your Company with Confidence.
Unlock Expertise, Discover Solutions, and Achieve the Results Your Business and Customers Deserve.
Welcome to FirTree Consulting

At FirTree Consulting, we are dedicated to empowering businesses to achieve sustainable growth and success. Our boutique consulting practice is built on a foundation of expertise and a deep understanding of the unique challenges faced by businesses in North America.Our Expertise
Our principals, L. Dean Odle and Robert Maxwell, bring a wealth of experience in strategic planning, technological integration, and marketing strategy. We have a proven track record of helping business and municipalities overcome obstacles and unlock their full potential.Our Approach
We believe that every business demands a tailored approach to growth.Our team works closely with clients to:
-Develop comprehensive strategic plans that align with their goals and vision
-Implement cutting-edge technological solutions to enhance operational efficiency
-Craft targeted marketing strategies that resonate with their target audienceOur Mission
At FirTree Consulting, our mission is to provide personalized guidance and support to businesses, enabling them to thrive in an ever-changing market landscape. We are committed to helping our clients build a strong foundation for long-term success.Get in Touch
Ready to take your company to the next level? Contact us today to schedule a consultation and discover how FirTree Consulting can help you achieve your goals.Phone: 817-879-7541
Email: [email protected]
Website: www.firtreeconsulting.comLet us help you grow with confidence.
Market Expansion
Is your target market the right type and size to achieve your business goals? Are you struggling to expand your customer base and reach your growth potential?
IT Services & Strategy
Technology and Information Security is changing constantly. Are your objectives and technologies aligned to achieve growth and serve and protect your members?
Results & Growth
Are you achieving the results necessary to drive the growth of your customer base, increase sales, boost revenue streams, and maximize profits to align with your overall business vision and long-term goals? Growth requires strategic actions and measurable outcomes, but are your current efforts truly delivering the momentum needed to scale and succeed in today’s competitive and dynamic market?
Strategic Planning
A CEO’s key responsibility is ensuring the organization has a clear, actionable plan to achieve its goals. Is your planning process effectively driving results, sustainable growth, and alignment with your vision? Successful execution requires focus, adaptability, and measurable outcomes. Evaluate your strategies to ensure they empower your team and position your organization for long-term success.

L Dean Odle
Principal Consultant
Dean Odle is a versatile executive with extensive experience in growth strategies, market expansion, and leadership. He has held various roles, including CEO, COO, and CRO, at several credit unions and financial institutions. Odle is a Lean Six Sigma Black Belt and has professional proficiency in Japanese. He is currently a principal at FirTree Consulting and active entrepreneur. With a passion for empowering others, he specializes in achieving transformational growth and operational excellence.

Robert Maxwell
Principal Consultant
Robert is a seasoned business leader and a visionary. He’s is a leading expert and authority on making organizations more profitable through the strategic application of technology. Drawing on a wealth of research and over 25 years of experience, Robert has developed a unique perspective that aligns organizational objectives with appropriate technological solutions. As the CEO and founder of TGT Solutions Inc, he works with businesses to increase their overall efficiency and drive innovation through the application of technology.
Denver, Colorado
Contact us today at 817-879-7541
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